December 8, 2014
At the heart of the best digital content is UX (user experience). In the same way that great copy concepts can make a good design great, great UX can turn an average app into a sensational app. Just look at some of the best apps out there to see what we mean.
And at the heart of great UX is a knowledge of your users. Who are they, what are they looking for, why are they using your app? To know that you need to research your users, their needs and the attitudes.
Great UX has been defined the art of invisibility. Put simply, UX is about the seamless delivery of great content or functionality.